1 story. 4 missions.
From the audit of your existing content to the definition of your editorial ecosystem and tone of voice, I build up content strategies aligned on your brand positioning and business objectives.
I develop editorial tools to enable the production teams to stick to a clear plan and process. Formats per channel, moodboards, spec sheets… This framework includes a pilot phase to keep safe in running mode.
My qualified network includes experienced (and very cool!) experts in photography and video production, art directors, on and off-line designers, storytellers / copywriters and social media managers and editors.
I also offer internal editorial coaching and support services for your teams. Don’t hesitate to give a sign for all specific questions or services you are looking for. I’m always open to add a string to my bow or present you to a friend!
A few words about me...
I have been an expert in editorial communication since 1999. Coordinator of several corporate magazines, editor-in-chief of The Ticket (a Belgian cultural magazine) and then responsible for numerous content and brand media strategies (Delhaize, BNPP Paribas Fortis, Galeria Inno, Panos, EXKi, GSK Biologicals...), I now offer my services as a content marketing expert with a simple belief: marketing is nothing without a strong and authentical storytelling.
I build content marketing strategies adapted to your business objectives, a distinctive tone of voice to make your brand heard on your target market and production tools easy to activate. Through my extensive network of partners, I even build production teams and manage the production of all content to be split down into your editorial calendar. I am also used to work as an expert for several communication agencies.
A good story starts with a good talk. Call me for a first chat!